Tag Archives: photography

They say a photo is worth a thousand words

One of the ways Martha and I communicate the impact of World Concern’s work in Haiti is through photography.  Actually Martha does all the photography.  My work begins when we get back from the field and I try to put into words what we experienced and learned from people.  As Martha takes photos, I carry the bags, provide moral support and try to chat up the people we are taking photos of to make them feel more at ease.  I suppose you could call me the photographer’s assistant.

austin1

The photographer’s assistant (left) who will remember to get a photo of the photographer next time.

Visual communication is becoming more and more important to capture people’s attention in our fast-paced and digitized world.  Did you know photo posts on Facebook get 38% more interaction than those without a photo?  This trend is true on social media but also in print or elsewhere on the web.  Basically people respond positively to photography and other forms of visual expression.

So for an organization like World Concern who has a cause to promote and a story to tell, high-quality and thoughtful visual communication is really important.  This is a primary reason why Martha and I are here in Haiti—to use our skills in communication to move people to a place of empathy and then action.

Perhaps you’re wondering what we do with all the photos we (err, Martha) take.  They are used in reports to partners, on social media, in marketing materials like a brochure, and sometimes even a calendar!

drr calendar cover photo

This summer Martha entered a few photos in a contest run by one of our partners, USAID/OFDA for their 2015 USAID/OFDA Disaster Risk Reduction Calendar [PDF].  I was confident at least one would be chosen (a little bias and overly confident perhaps) but neither of us expected for two of her photos to be chosen!  Check out the cover (also above) and the month of March to see how World Concern is involved in Disaster Risk Reduction.  These calendars will be distributed to partners, staff and USAID colleagues around the world.  This is fantastic exposure for World Concern and our work in Haiti.

Another recent example of what Martha’s photography is used for can be seen in World Concern’s 2014 Global Gift Guide.  This booklet is a primary way that World Concern raises money each year.  Martha’s photo of a girl named Encise, who we first met in 2012 but most recently visited in July, is being used as the cover photo for this year’s Global Gift Guide!  If have contributed to our work in Haiti financially or have given a gift to World Concern before you may find a copy on your doorstep shortly.  See if you can spot any other photos from Haiti in it.

GGG cover photo2

 

 

 

 

 

 

 

 

 

 

 

 

 

Martha and I have the privilege of traveling throughout Haiti to see firsthand these important projects and meet the people World Concern is working alongside.   We realize many others do not have that chance, so we’re grateful when our photos or stories or anything else we produce for that matter can be used to educate, encourage and inspire others to action.

Stories and Photos: We need help!

Recently there was something a little different going on just outside the World Concern office in Port-au-Prince.  One of our co-workers was ‘pushing’ a parked van, another was ‘washing’ their hands under a faucet, and you could see someone else ‘watering’ the plants.  They weren’t actually pushing, washing, and watering; they were having their pictures taken.  We were practicing photography!

noel washing

It’s exciting to work toward something with others.  It’s also important to recognize when you need help.  Martha and I have realized we need to put more energy into collaborating with and leaning on our co-workers here at World Concern when it comes to stories and photos.

We all need photos and stories.  Our co-workers write reports of their activities and insert photos and write short stories about the people they are serving.  We do the same, primarily for fundraising and advocacy purposes in the U.S.  So why, we asked ourselves, don’t we work together more on this?

Since the introduction of our communication liaison position a year and a half ago, we have seen an increase in the quantity and quality of stories and photos collected in-country, but we know we could accomplish more if we worked even closer with the World Concern staff that are interacting with people in the field each week.

By working with our co-workers to create a system of storing and sharing collected information and exposing them to some tips and tricks of interviewing and photography, we hope to (a) create a spirit of collaboration, (b) further develop the skills of our co-workers in these areas, and (c) capture more stories to show our supporters exactly what we’re doing and who we’re serving.

We recently held our first training session on all this with our microcredit co-workers in Port-au-Prince and we had a little fun with photography practice.  They will each collect a story with photos in the next month and we’ll meet again in July to see what went well and what can be improved.  To make it even more exciting, we are having a little contest to see who conducts the best interview and takes the best photos.

Martha 1

Martha sharing about why we collect stories and photos.

They say that two minds are better than one.  Well how about a whole team full of creativity.  We’re excited to see how this journey of working together to collect stories continues to progress.

lesly & van

austin & staff 2

Checking out the finished product.

Role playing 1

Role playing!